Nice Classification · Services class

Nice Class 35: Advertising and Business

Official class heading

Advertising; business management, organization and administration; office functions.

Official text of Class 35 in the Nice Classification (WIPO) · NCL(13-2026)

Calculate the cost of registering your trademark in Class 35

Work out what IMPI charges to register your trademark, class by class. These are the complete official fees, with their legal basis. Our professional fees are separate and quoted per case.

Classes to register

Add a class to see the official cost.

Other classes often filed with Class 35, depending on what your business does:

Add another class

Marca en Línea (online filing)Filed through IMPI's online system, 10% off the official fee.

Marcas para el Bienestar: no campaign currently open

IMPI periodically opens this campaign with a 90% discount on the official fee, for a few days at a time. The most recent published edition was 2026-I, open from 2026-03-17 to 2026-03-27. It is aimed at: artisans, micro-entrepreneurs, older adults, people with an intellectual disability, young entrepreneurs, people without a fixed income, members of indigenous and afro-descendant peoples or communities. If you belong to one of these groups, write to us and we will let you know when the next one opens.

Official IMPI announcement

IMPI fee(1 × MX$2,814): MX$2,814

Total official IMPI feesMX$2,814≈ US$151

This is what the government charges. Our professional fees are separate and quoted per case, because every trademark involves different work. Tell us what you want to register and we will give you a firm number.

Start your filing in Class 35

Official fees under theAcuerdo de Tarifas IMPI (DOF 15-03-2024), artículo 14a, VAT included. Our professional fees are quoted per case and are not included. This estimate is informational and is not a formal quote or legal advice on a specific matter. USD is approximate, converted at the Banxico FIX rate of 18.5798 MXN per USD published on 26 October 2026. The peso amount is what you actually pay.

What Class 35 protects

Advertising and marketing services
Retail and wholesale of third-party goods
Online stores and marketplaces
Franchising and business administration
Importing, exporting and commercial representation

What Class 35 does NOT protect

These look similar but belong to another class. Choosing wrong is the most common reason a trademark protects less than its owner believes.

The goods you manufacture and sell, which are protected in their own classGoes in Class 25
Financial, insurance and real-estate servicesGoes in Class 36
Software development and cloud servicesGoes in Class 42
Legal services and legal consultingGoes in Class 45

Diagram of Nice Class 25 (clothing) versus Class 35 (retail and e-commerce services)

The most expensive mistake in Class 35

Class 35 is the most requested and the most misunderstood. It does not protect you selling your own product: the product's own class already covers that. It protects the retail or intermediation service you provide in respect of goods, yours or other people's. An online store, a marketplace or a franchise does belong here. A factory that simply sells what it makes does not. Filing in class 35 with a generic description along the lines of general retail services is one of the most frequent causes of an office action from IMPI.

Who files in Class 35

E-commerce and marketplaces
Advertising and marketing agencies
Franchises
Distributors and importers
Retail

Trademarks registered in this class: Ogilvy, McCann, Google Ads

Classes commonly filed alongside Class 35

In Mexico each class is a separate application. Which classes you need depends on what your business actually does and how you plan to enter the market, not on the classes being related to each other. These show up in similar businesses, but the right list comes from your own activity.

Look up another Nice class

Each class protects different things. Check the one that matches your business.

Services classes (35 to 45)

Read the full guide to the Nice Classification

Not sure which class you need?

A wrongly chosen class cannot be fixed later: you refile and you pay again. We review your case and tell you exactly which classes your trademark belongs in before anything is filed.

Request a class review