Your Mexican trademark was provisionally refused. What it means, the deadline, what it costs and what Mexico does not require. For foreign trademark holders.
IMPI Issued a Provisional Refusal Against Your Trademark. Here Is What Happens Next.
If you filed through the Madrid System and designated Mexico, a provisional refusal is
not a rejection. It is IMPI telling you it has an objection and giving you a window to
answer it. Applications are lost at this stage far more often than they are lost on the
merits, because nobody answered in time.
A provisional refusal is not final, and it is not unusual
IMPI examines every designation and raises objections routinely. The common grounds are
a similar earlier mark, a description of goods or services it considers too broad or too
vague, or a formal defect in the filing. None of those are fatal on their own.
What is fatal is silence. If no response is filed, the application is treated as
abandoned. You do not get a second notification, and the mark does not quietly sit
there waiting. It goes away, along with your filing date.
That filing date is usually the thing worth protecting. Losing it means refiling behind
anyone who filed in the meantime, including whoever prompted the objection.
The clock started when the notification issued, not when you read it
Deadlines in Mexican trademark practice run from the notification date printed on the
document, not from the day it reached your inbox or your US counsel’s inbox. By the time
a refusal has travelled from IMPI through WIPO to your firm and then to you, part of the
window is already spent.
Mexican law provides additional two-month periods to comply with an IMPI
requirement, and they are inexpensive: the official fee is $178.64 MXN per additional
month, about US$10 (Art. 31 of the IMPI tariff, plus 16% VAT). An extension request is
$162.20 MXN per month, roughly US$9 (Art. 30, plus 16% VAT).
That is worth knowing before you panic. The extension is not the expensive part and it
is not discretionary in the way foreign holders often assume.
Your exact deadline depends on the date on your notification. Send it to us and we
will tell you what it is, at no cost and with no obligation. That is a five-minute
answer, and it is better to have it than to estimate.
What you need to respond, and what Mexico does not require
You need a representative in Mexico. The Federal Law for the Protection of
Industrial Property requires foreign individuals and companies without a Mexican
domicile to act through an authorised legal representative, and to designate a Mexican
address for legal purposes. This is not optional and it is the reason foreign holders
cannot simply reply themselves.
You will need a power of attorney. No power of attorney was needed to file. To reply
to a provisional refusal or an opposition, one is required where the person replying is
not already the registered representative. If you were filed through Madrid, that is
normally your position, which is why this step surprises people at exactly the wrong
moment.
But it does not need to be notarised, legalised or apostilled. If you have handled
refusals in other Latin American jurisdictions you are budgeting for a notary, an
apostille and a courier, and building two weeks into your timeline for it. Mexican
trademark prosecution requires none of that. A signed power of attorney is enough.
That is the difference between a response you can file this week and one you cannot.
What it costs
The official fees are fixed by law and published. They are the same for a Mexican
company and a foreign one.
Official fee
Cost (MXN)
Approx. USD
Basis
Each additional month to comply with an IMPI requirement
Our fee for preparing and filing the response is quoted per case, once we have read the
refusal and know what is being argued. You will get a fixed number, not a range.
Your US or European counsel cannot appear before IMPI, and generally cannot tell you
what a Mexican examiner will accept in a description of goods, or how a particular prior
mark has been treated before. That is not a shortcoming on their part; it is a
jurisdiction they do not practise in.
What we do is narrow and it is all we do: Mexican industrial property, for companies
based somewhere else. You will deal directly with the attorney handling your file, in
English, and you will know what it costs before we start.